Agree an action
How can we make localisation address actual buyer difficulties?
How can we make localisation address actual buyer difficulties?
1 · Notice the conversation
Colleague: What information should we adapt?
You: We should make the storage instructions easy for local buyers to understand.
Colleague: Why is translation alone not enough?
You: Unfamiliar wording and units can lead to mistakes.
Colleague: What should localisation include here?
You: Localisation should check language, measurements and the ordering process together.
2 · Understand what each phrase does
market research
learning about customers and conditions in a market
Our market research starts with café buying habits.
研究不能用几个回答概括整个国家；要区分样本观察与广泛结论。localisation
adapt an offer for a particular market
Localisation includes clear product information in the buyers’ language.
localisation 不只是翻译；单位、使用习惯、支持等也可能要调整，具体要求需核实。pilot launch
a small initial launch used to learn
We will run a pilot launch with three cafés.
试点不是保证成功；要预先说明范围、检查项和何时决定扩大。3 · Rehearse, then change the details
We should make the storage instructions easy for local buyers to understand.
Unfamiliar wording and units can lead to mistakes.
Localisation should check language, measurements and the ordering process together.
We can ask target users to explain the sample page in their own words.
Keep the purpose; change the person, document or time. A simple, accurate sentence is enough.
4 · Respond to your colleague
What information should we adapt?
应让当地买家容易理解储存说明。
See one possible reply
We should make the storage instructions easy for local buyers to understand.
Why is translation alone not enough?
陌生措辞和单位可能造成错误。
See one possible reply
Unfamiliar wording and units can lead to mistakes.
What should localisation include here?
本地化应一起检查语言、计量和订购流程。
See one possible reply
Localisation should check language, measurements and the ordering process together.
5 · Try a different situation
What if a requirement affects product labelling?
What if a requirement affects product labelling?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · Recall without the model tomorrow
What information should we adapt?