本地化先解决使用障碍
How can we make localisation address actual buyer difficulties?
三家咖啡馆希望小包装，并需要看得懂的储存说明与当地常用计量单位。团队准备样例页面，请当地目标用户核对。
1 · 先听见真实对话
Colleague: What information should we adapt?
You: We should make the storage instructions easy for local buyers to understand.
Colleague: Why is translation alone not enough?
You: Unfamiliar wording and units can lead to mistakes.
Colleague: What should localisation include here?
You: Localisation should check language, measurements and the ordering process together.
2 · 理解表达在这里做了什么
market research
learning about customers and conditions in a market
Our market research starts with café buying habits.
研究不能用几个回答概括整个国家；要区分样本观察与广泛结论。localisation
adapt an offer for a particular market
Localisation includes clear product information in the buyers’ language.
localisation 不只是翻译；单位、使用习惯、支持等也可能要调整，具体要求需核实。pilot launch
a small initial launch used to learn
We will run a pilot launch with three cafés.
试点不是保证成功；要预先说明范围、检查项和何时决定扩大。3 · 跟读后，换成自己的信息
We should make the storage instructions easy for local buyers to understand.
应让当地买家容易理解储存说明。
Unfamiliar wording and units can lead to mistakes.
陌生措辞和单位可能造成错误。
Localisation should check language, measurements and the ordering process together.
本地化应一起检查语言、计量和订购流程。
We can ask target users to explain the sample page in their own words.
请目标用户用自己的话解释样例页面。
保留沟通意图，换掉人物、文件或时间。简单而准确的句子同样有效。
4 · 接住对方的话
What information should we adapt?
应让当地买家容易理解储存说明。
查看一种可行回答
We should make the storage instructions easy for local buyers to understand.
Why is translation alone not enough?
陌生措辞和单位可能造成错误。
查看一种可行回答
Unfamiliar wording and units can lead to mistakes.
What should localisation include here?
本地化应一起检查语言、计量和订购流程。
查看一种可行回答
Localisation should check language, measurements and the ordering process together.
5 · 换一个情境，再试一次
What if a requirement affects product labelling?
What if a requirement affects product labelling?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · 明天不看答案，再想一次
What information should we adapt?