Respond to a change
How can Kai discuss a local adaptation while respecting the agreed brand standard?
How can Kai discuss a local adaptation while respecting the agreed brand standard?
1 · Notice the conversation
Colleague: What local need has Kai found?
You: Nearby offices have asked for a smaller drink size.
Colleague: Why does Kai need to discuss a change?
You: The current menu does not include that size.
Colleague: What process should Kai ask about?
You: We should explain the need and ask how a change to the brand standard can be reviewed.
2 · Understand what each phrase does
franchise
operate a business using an agreed brand and system
The operator is considering a franchise.
franchise 不代表稳赚或完全自由；具体权利、费用和义务取决于协议，需要专业核查。operational support
the practical help provided to an operator
We should check what operational support is included.
支持要问清提供者、频率、范围和费用，不能只看“全方位支持”。brand standard
a rule for keeping a consistent customer experience
The recipe is a brand standard in this example.
标准与可调整空间需明确；本课不解释特定合同效力或法律责任。3 · Rehearse, then change the details
Nearby offices have asked for a smaller drink size.
The current menu does not include that size.
We should explain the need and ask how a change to the brand standard can be reviewed.
Until a change is agreed, we should use the approved menu.
Keep the purpose; change the person, document or time. A simple, accurate sentence is enough.
4 · Respond to your colleague
What local need has Kai found?
附近办公室提出了小杯需求。
See one possible reply
Nearby offices have asked for a smaller drink size.
Why does Kai need to discuss a change?
现有菜单没有这种杯型。
See one possible reply
The current menu does not include that size.
What process should Kai ask about?
应说明需求，并询问怎样评审品牌标准的变更。
See one possible reply
We should explain the need and ask how a change to the brand standard can be reviewed.
5 · Try a different situation
What if the smaller cup is not approved?
What if the smaller cup is not approved?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · Recall without the model tomorrow
What local need has Kai found?