BUSINESS ENGLISH · B1–C1 practice support

本地需求与统一标准不同怎么办

How can Kai discuss a local adaptation while respecting the agreed brand standard?

更新 2026-09-09 · SpeakBEC 编辑项目

本主题保留原有引导式练习,尚未完成新版会话课程的逐课教学复核。可用于练习,不将其标记为专家审定课程。

5 分钟练习10 分钟练习15 分钟练习自评挑战
15 min · 完整学习材料

本地需求与统一标准不同怎么办

How can Kai discuss a local adaptation while respecting the agreed brand standard?

开业准备中,Kai 想为附近办公室增加较小杯型,但品牌标准列出了固定配方和杯型。Kai 需要询问试点申请流程。

1 · 先听见真实对话

Colleague: What local need has Kai found?

You: Nearby offices have asked for a smaller drink size.

Colleague: Why does Kai need to discuss a change?

You: The current menu does not include that size.

Colleague: What process should Kai ask about?

You: We should explain the need and ask how a change to the brand standard can be reviewed.

2 · 理解表达在这里做了什么

franchise

operate a business using an agreed brand and system

The operator is considering a franchise.

franchise 不代表稳赚或完全自由;具体权利、费用和义务取决于协议,需要专业核查。

operational support

the practical help provided to an operator

We should check what operational support is included.

支持要问清提供者、频率、范围和费用,不能只看“全方位支持”。

brand standard

a rule for keeping a consistent customer experience

The recipe is a brand standard in this example.

标准与可调整空间需明确;本课不解释特定合同效力或法律责任。

3 · 跟读后,换成自己的信息

Nearby offices have asked for a smaller drink size.
附近办公室提出了小杯需求。

The current menu does not include that size.
现有菜单没有这种杯型。

We should explain the need and ask how a change to the brand standard can be reviewed.
应说明需求,并询问怎样评审品牌标准的变更。

Until a change is agreed, we should use the approved menu.
变更获同意前,沿用已批准菜单。

保留沟通意图,换掉人物、文件或时间。简单而准确的句子同样有效。

4 · 接住对方的话

What local need has Kai found?

附近办公室提出了小杯需求。

查看一种可行回答

Nearby offices have asked for a smaller drink size.

Why does Kai need to discuss a change?

现有菜单没有这种杯型。

查看一种可行回答

The current menu does not include that size.

What process should Kai ask about?

应说明需求,并询问怎样评审品牌标准的变更。

查看一种可行回答

We should explain the need and ask how a change to the brand standard can be reviewed.

5 · 换一个情境,再试一次

What if the smaller cup is not approved?

What if the smaller cup is not approved?
Address the changed condition. Choose a practical next step and explain why it helps.

6 · 明天不看答案,再想一次

What local need has Kai found?