Respond to a change
How should we review the sponsorship and plan appropriate follow-up?
How should we review the sponsorship and plan appropriate follow-up?
1 · Notice the conversation
Colleague: What happened at the workshop?
You: Thirty people tried the tea, and six asked for more information.
Colleague: Why should we separate these results?
You: These are signs of interest, but they are not confirmed orders.
Colleague: What should the post-event review examine?
You: The post-event review should check the promised facilities and the quality of enquiries.
2 · Understand what each phrase does
sponsorship fit
a useful connection between an event and our purpose
The workshop has a clear sponsorship fit with our audience.
匹配要说明目标与受众，不是活动越大越适合。deliverables
what each side agrees to provide
Those are the agreed sponsorship deliverables.
deliverables 应可核对；曝光和结果承诺要区分。post-event review
check what the event actually achieved
We conduct a post-event review of the sponsorship.
参与人数、咨询和后续购买是不同结果，不能混作一个指标。3 · Rehearse, then change the details
Thirty people tried the tea, and six asked for more information.
These are signs of interest, but they are not confirmed orders.
The post-event review should check the promised facilities and the quality of enquiries.
We can send the requested information to the six interested contacts.
Keep the purpose; change the person, document or time. A simple, accurate sentence is enough.
4 · Respond to your colleague
What happened at the workshop?
三十人试饮，六人希望了解更多。
See one possible reply
Thirty people tried the tea, and six asked for more information.
Why should we separate these results?
这是兴趣信号，但不是已确认订单。
See one possible reply
These are signs of interest, but they are not confirmed orders.
What should the post-event review examine?
活动复盘应核对承诺设施及咨询是否相关。
See one possible reply
The post-event review should check the promised facilities and the quality of enquiries.
5 · Try a different situation
What if a promised facility was unavailable?
What if a promised facility was unavailable?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · Recall without the model tomorrow
What happened at the workshop?