活动结束后区分热闹与有效结果
How should we review the sponsorship and plan appropriate follow-up?
活动当天有三十人试饮，其中六人同意后续了解产品，暂时没有订单。团队要检查现场交付是否兑现及后续如何处理。
1 · 先听见真实对话
Colleague: What happened at the workshop?
You: Thirty people tried the tea, and six asked for more information.
Colleague: Why should we separate these results?
You: These are signs of interest, but they are not confirmed orders.
Colleague: What should the post-event review examine?
You: The post-event review should check the promised facilities and the quality of enquiries.
2 · 理解表达在这里做了什么
sponsorship fit
a useful connection between an event and our purpose
The workshop has a clear sponsorship fit with our audience.
匹配要说明目标与受众，不是活动越大越适合。deliverables
what each side agrees to provide
Those are the agreed sponsorship deliverables.
deliverables 应可核对；曝光和结果承诺要区分。post-event review
check what the event actually achieved
We conduct a post-event review of the sponsorship.
参与人数、咨询和后续购买是不同结果，不能混作一个指标。3 · 跟读后，换成自己的信息
Thirty people tried the tea, and six asked for more information.
三十人试饮，六人希望了解更多。
These are signs of interest, but they are not confirmed orders.
这是兴趣信号，但不是已确认订单。
The post-event review should check the promised facilities and the quality of enquiries.
活动复盘应核对承诺设施及咨询是否相关。
We can send the requested information to the six interested contacts.
可以向这六位愿意跟进的人发送所需信息。
保留沟通意图，换掉人物、文件或时间。简单而准确的句子同样有效。
4 · 接住对方的话
What happened at the workshop?
三十人试饮，六人希望了解更多。
查看一种可行回答
Thirty people tried the tea, and six asked for more information.
Why should we separate these results?
这是兴趣信号，但不是已确认订单。
查看一种可行回答
These are signs of interest, but they are not confirmed orders.
What should the post-event review examine?
活动复盘应核对承诺设施及咨询是否相关。
查看一种可行回答
The post-event review should check the promised facilities and the quality of enquiries.
5 · 换一个情境，再试一次
What if a promised facility was unavailable?
What if a promised facility was unavailable?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · 明天不看答案，再想一次
What happened at the workshop?