把优惠限制说清楚
How can we explain the discount accurately and evaluate the offer afterwards?
团队决定只给首次试饮包减一英镑，试行两周，后续包恢复六英镑。客户问是否以后每次都是五英镑。
1 · 先听见真实对话
Colleague: What is the offer price?
You: The first pack is five pounds during this two-week offer.
Colleague: What do later packs cost?
You: Later packs cost the regular six pounds.
Colleague: What condition should we explain?
You: We should explain that the discount applies only to the first pack.
2 · 理解表达在这里做了什么
unit cost
what one item costs us to supply
The unit cost of this sample pack is four pounds.
成本必须讲清范围；本课四英镑是练习设定，不能据此推算真实业务成本。margin
the amount left after the stated costs
The pack leaves a two-pound margin over the stated unit cost.
margin 可指金额或比例；必须说明成本范围和计算口径，这里不是净利润。discount
a lower price for a limited offer
The first pack has a one-pound discount.
discount 要说明原价、适用范围与期限；降价不保证总利润上升。3 · 跟读后，换成自己的信息
The first pack is five pounds during this two-week offer.
两周活动期间，第一份试饮包是五英镑。
Later packs cost the regular six pounds.
后续试饮包按正常六英镑收费。
We should explain that the discount applies only to the first pack.
应说明折扣只适用于第一份。
After two weeks, we can review first orders and repeat purchases separately.
两周后分别看首单和复购情况。
保留沟通意图，换掉人物、文件或时间。简单而准确的句子同样有效。
4 · 接住对方的话
What is the offer price?
两周活动期间，第一份试饮包是五英镑。
查看一种可行回答
The first pack is five pounds during this two-week offer.
What do later packs cost?
后续试饮包按正常六英镑收费。
查看一种可行回答
Later packs cost the regular six pounds.
What condition should we explain?
应说明折扣只适用于第一份。
查看一种可行回答
We should explain that the discount applies only to the first pack.
5 · 换一个情境，再试一次
What if a customer orders several packs?
What if a customer orders several packs?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · 明天不看答案，再想一次
What is the offer price?