Respond to a change
How should we use the usability test results to improve the website?
How should we use the usability test results to improve the website?
1 · Notice the conversation
Colleague: What information was difficult to find?
You: One visitor could not find the pack size.
Colleague: What problem appeared on mobile?
You: Another visitor could not see the submit button on a phone.
Colleague: What changes does the usability test suggest?
You: The usability test shows we should improve the information placement and mobile form.
2 · Understand what each phrase does
user task
the specific thing someone comes to the site to do
Requesting a quote is a key user task.
任务应从用户角度描述；“看我们的酷动画”通常不是用户的实际购买任务。landing page
a page built to help someone take one next step
The landing page helps buyers request a sample.
页面有重点不等于隐去重要条件；价格、范围和下一步应清楚。usability test
observe whether people can complete the intended task
The usability test checks whether the information is easy to find.
问“喜欢吗”不等于可用性测试；观察过程且避免直接告诉用户答案。3 · Rehearse, then change the details
One visitor could not find the pack size.
Another visitor could not see the submit button on a phone.
The usability test shows we should improve the information placement and mobile form.
After fixing them, we should repeat both tasks with a new visitor.
Keep the purpose; change the person, document or time. A simple, accurate sentence is enough.
4 · Respond to your colleague
What information was difficult to find?
一位访客找不到包装规格。
See one possible reply
One visitor could not find the pack size.
What problem appeared on mobile?
另一位访客在手机上看不到提交按钮。
See one possible reply
Another visitor could not see the submit button on a phone.
What changes does the usability test suggest?
可用性测试说明要改进信息位置与手机表单。
See one possible reply
The usability test shows we should improve the information placement and mobile form.
5 · Try a different situation
What if the visitor still needs our help?
What if the visitor still needs our help?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · Recall without the model tomorrow
What information was difficult to find?