Explain the situation
Which user tasks should guide the company website first?
Which user tasks should guide the company website first?
1 · Notice the conversation
Colleague: What do buyers need to do?
You: Buyers need to find the pack size and request a quote.
Colleague: Why should these details come first?
You: Without that information, they cannot decide what to ask for.
Colleague: What should the user task guide?
You: The main user task should guide the page content and navigation.
2 · Understand what each phrase does
user task
the specific thing someone comes to the site to do
Requesting a quote is a key user task.
任务应从用户角度描述；“看我们的酷动画”通常不是用户的实际购买任务。landing page
a page built to help someone take one next step
The landing page helps buyers request a sample.
页面有重点不等于隐去重要条件；价格、范围和下一步应清楚。usability test
observe whether people can complete the intended task
The usability test checks whether the information is easy to find.
问“喜欢吗”不等于可用性测试；观察过程且避免直接告诉用户答案。3 · Rehearse, then change the details
Buyers need to find the pack size and request a quote.
Without that information, they cannot decide what to ask for.
The main user task should guide the page content and navigation.
We can list the questions a first-time buyer needs answered.
Keep the purpose; change the person, document or time. A simple, accurate sentence is enough.
4 · Respond to your colleague
What do buyers need to do?
买家需要找到包装规格并申请报价。
See one possible reply
Buyers need to find the pack size and request a quote.
Why should these details come first?
没有这些信息，就难以决定询问什么。
See one possible reply
Without that information, they cannot decide what to ask for.
What should the user task guide?
主要用户任务应指导页面内容与导航。
See one possible reply
The main user task should guide the page content and navigation.
5 · Try a different situation
What if returning customers mainly want to reorder?
What if returning customers mainly want to reorder?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · Recall without the model tomorrow
What do buyers need to do?