Explain the situation
What costs should we clarify before deciding whether six pounds is a suitable price?
What costs should we clarify before deciding whether six pounds is a suitable price?
1 · Notice the conversation
Colleague: What does each pack cost to supply?
You: Each pack costs four pounds to supply.
Colleague: Why must we know the costs?
You: We need a price that covers these costs and supports the business.
Colleague: What does the stated unit cost include?
You: The unit cost includes the product, packaging and delivery.
2 · Understand what each phrase does
unit cost
what one item costs us to supply
The unit cost of this sample pack is four pounds.
成本必须讲清范围；本课四英镑是练习设定，不能据此推算真实业务成本。margin
the amount left after the stated costs
The pack leaves a two-pound margin over the stated unit cost.
margin 可指金额或比例；必须说明成本范围和计算口径，这里不是净利润。discount
a lower price for a limited offer
The first pack has a one-pound discount.
discount 要说明原价、适用范围与期限；降价不保证总利润上升。3 · Rehearse, then change the details
Each pack costs four pounds to supply.
We need a price that covers these costs and supports the business.
The unit cost includes the product, packaging and delivery.
We should list the excluded costs before evaluating six pounds.
Keep the purpose; change the person, document or time. A simple, accurate sentence is enough.
4 · Respond to your colleague
What does each pack cost to supply?
每份试饮包的供货支出是四英镑。
See one possible reply
Each pack costs four pounds to supply.
Why must we know the costs?
价格需要覆盖这些支出并支持经营。
See one possible reply
We need a price that covers these costs and supports the business.
What does the stated unit cost include?
单位成本在本题中包括产品、包装和配送。
See one possible reply
The unit cost includes the product, packaging and delivery.
5 · Try a different situation
What if delivery costs differ?
What if delivery costs differ?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · Recall without the model tomorrow
What does each pack cost to supply?