Explain the situation
How can we compare the competing offers in a way that matters to this café?
Start practice →BUSINESS ENGLISH · B1–C1 practice support
Meeting Competition
Compare competing value and recommend an evidence-based response.
CONTENT PACK 01 · UNIT 06 · PART 2
What this topic will help you do
Make an ordinary product more appealing by clarifying a customer benefit, without unsupported claims.
New deep lesson · in production
The topic direction and exam-part mapping are ready. The complete case, models and staged speaking tasks still need production and review.
Explore the practice question bank →Updated 2026-09-09 · SpeakBEC editorial project
This topic preserves earlier guided practice. It has not yet completed the new conversation-course editorial review and is not labelled expert-validated.
Existing short practices
Agree an action
How can we explain useful differentiation without hiding the trade-off?
Start practice →Respond to a change
How should we respond when a competitor matches our original selling point?
Start practice →How to use this topic
Read the situation and goal before practising. Notice what each reply responds to. Take the lessons separately and revisit the task with a changed condition.
The eight-step method →Further reading
These are background references, not endorsements of this course.