一页接住一个明确下一步
How can the landing page connect product information to a simple request?
团队先做试饮包页面，说明一包含十袋茶、可申请一包样品。申请只需联系邮箱、公司名和必要配送信息，不应收集无关资料。
1 · 先听见真实对话
Colleague: What should the page explain first?
You: The page should explain what one sample pack contains.
Colleague: Why does the pack information help?
You: Buyers can then decide whether the sample fits their needs.
Colleague: What next step should the landing page offer?
You: The landing page should offer one clear sample-request form.
2 · 理解表达在这里做了什么
user task
the specific thing someone comes to the site to do
Requesting a quote is a key user task.
任务应从用户角度描述；“看我们的酷动画”通常不是用户的实际购买任务。landing page
a page built to help someone take one next step
The landing page helps buyers request a sample.
页面有重点不等于隐去重要条件；价格、范围和下一步应清楚。usability test
observe whether people can complete the intended task
The usability test checks whether the information is easy to find.
问“喜欢吗”不等于可用性测试；观察过程且避免直接告诉用户答案。3 · 跟读后，换成自己的信息
The page should explain what one sample pack contains.
页面应说明一份样品包含什么。
Buyers can then decide whether the sample fits their needs.
买家随后可以判断样品是否适合。
The landing page should offer one clear sample-request form.
落地页应提供一个清楚的样品申请表。
We should ask only for the details needed to handle the request.
只收集处理申请所需的信息。
保留沟通意图，换掉人物、文件或时间。简单而准确的句子同样有效。
4 · 接住对方的话
What should the page explain first?
页面应说明一份样品包含什么。
查看一种可行回答
The page should explain what one sample pack contains.
Why does the pack information help?
买家随后可以判断样品是否适合。
查看一种可行回答
Buyers can then decide whether the sample fits their needs.
What next step should the landing page offer?
落地页应提供一个清楚的样品申请表。
查看一种可行回答
The landing page should offer one clear sample-request form.
5 · 换一个情境，再试一次
What if the sample is unavailable?
What if the sample is unavailable?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · 明天不看答案，再想一次
What should the page explain first?