咨询增加却没下单时怎么跟进
What do the enquiries tell us, and how should we improve the promotion?
活动收到五个样品咨询，但尚无订单。其中两位客户问一包可供多少人，说明产品容量信息可能不够清楚。
1 · 先听见真实对话
Colleague: What result do we have so far?
You: Five people asked about samples, but no one has ordered yet.
Colleague: What may be stopping the next step?
You: Some customers still need to understand the pack size.
Colleague: How should we respond to the enquiries?
You: We should answer these enquiries with clear serving information.
2 · 理解表达在这里做了什么
target audience
the particular people we want to reach
Office managers are the target audience for this offer.
audience 要联系具体需求；不能把所有上班族都当作同一购买者。call to action
the next action we invite people to take
The call to action invites managers to request a sample.
行动要求应清楚、真实可执行；一次宣传避免同时要求太多互相竞争的动作。enquiries
people who respond by asking for information
The promotion generated five sample enquiries.
enquiries 是咨询，不等于已付款订单；要区分触达、咨询和成交。3 · 跟读后，换成自己的信息
Five people asked about samples, but no one has ordered yet.
五人咨询样品，但还没人下单。
Some customers still need to understand the pack size.
一些客户仍需了解容量。
We should answer these enquiries with clear serving information.
应以清楚的可供应人数信息回答咨询。
Then we can track sample requests and later orders separately.
然后分别记录样品申请和后续订单。
保留沟通意图，换掉人物、文件或时间。简单而准确的句子同样有效。
4 · 接住对方的话
What result do we have so far?
五人咨询样品，但还没人下单。
查看一种可行回答
Five people asked about samples, but no one has ordered yet.
What may be stopping the next step?
一些客户仍需了解容量。
查看一种可行回答
Some customers still need to understand the pack size.
How should we respond to the enquiries?
应以清楚的可供应人数信息回答咨询。
查看一种可行回答
We should answer these enquiries with clear serving information.
5 · 换一个情境，再试一次
What if the pack is too large for customers?
What if the pack is too large for customers?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · 明天不看答案，再想一次
What result do we have so far?