给宣传信息一个清楚的下一步
How can we invite a sample request with clear instructions and realistic follow-up?
你准备给已同意接收产品信息的行政客户介绍试饮包。活动能提供每家公司一包样品，需要对方回复会议人数和配送地址。
1 · 先听见真实对话
Colleague: What can the customer request?
You: You can request one sample pack for your office.
Colleague: Why might the sample help?
You: It lets your team try the tea before placing an order.
Colleague: What should the call to action ask for?
You: Our call to action should ask for the meeting size and delivery address.
2 · 理解表达在这里做了什么
target audience
the particular people we want to reach
Office managers are the target audience for this offer.
audience 要联系具体需求；不能把所有上班族都当作同一购买者。call to action
the next action we invite people to take
The call to action invites managers to request a sample.
行动要求应清楚、真实可执行；一次宣传避免同时要求太多互相竞争的动作。enquiries
people who respond by asking for information
The promotion generated five sample enquiries.
enquiries 是咨询，不等于已付款订单；要区分触达、咨询和成交。3 · 跟读后，换成自己的信息
You can request one sample pack for your office.
您可以为办公室申请一份样品。
It lets your team try the tea before placing an order.
团队可以在下单前试喝。
Our call to action should ask for the meeting size and delivery address.
行动提示应请对方提供会议人数和配送地址。
We should confirm availability and the delivery date in our reply.
回复时确认样品余量和配送日期。
保留沟通意图，换掉人物、文件或时间。简单而准确的句子同样有效。
4 · 接住对方的话
What can the customer request?
您可以为办公室申请一份样品。
查看一种可行回答
You can request one sample pack for your office.
Why might the sample help?
团队可以在下单前试喝。
查看一种可行回答
It lets your team try the tea before placing an order.
What should the call to action ask for?
行动提示应请对方提供会议人数和配送地址。
查看一种可行回答
Our call to action should ask for the meeting size and delivery address.
5 · 换一个情境，再试一次
What if samples run out?
What if samples run out?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · 明天不看答案，再想一次
What can the customer request?