把赞助权益写成可检查的事项
How can we turn a vague sponsorship offer into clear deliverables?
主办方口头答应“很多展示机会”，但你们需要明确一张试饮桌、两张工作人员证，以及活动时段。
1 · 先听见真实对话
Colleague: What resources do we need?
You: We need one tasting table and two staff passes.
Colleague: Why must the offer be specific?
You: Without these details, we cannot prepare the activity properly.
Colleague: What should the deliverables specify?
You: The deliverables should specify the table location, access times and passes.
2 · 理解表达在这里做了什么
sponsorship fit
a useful connection between an event and our purpose
The workshop has a clear sponsorship fit with our audience.
匹配要说明目标与受众，不是活动越大越适合。deliverables
what each side agrees to provide
Those are the agreed sponsorship deliverables.
deliverables 应可核对；曝光和结果承诺要区分。post-event review
check what the event actually achieved
We conduct a post-event review of the sponsorship.
参与人数、咨询和后续购买是不同结果，不能混作一个指标。3 · 跟读后，换成自己的信息
We need one tasting table and two staff passes.
需要一张试饮桌和两张工作人员证。
Without these details, we cannot prepare the activity properly.
没有这些细节，就无法妥善准备活动。
The deliverables should specify the table location, access times and passes.
交付事项应写明桌位、入场时间和证件。
We should confirm the arrangement in writing before making preparations.
开始准备前应书面确认安排。
保留沟通意图，换掉人物、文件或时间。简单而准确的句子同样有效。
4 · 接住对方的话
What resources do we need?
需要一张试饮桌和两张工作人员证。
查看一种可行回答
We need one tasting table and two staff passes.
Why must the offer be specific?
没有这些细节，就无法妥善准备活动。
查看一种可行回答
Without these details, we cannot prepare the activity properly.
What should the deliverables specify?
交付事项应写明桌位、入场时间和证件。
查看一种可行回答
The deliverables should specify the table location, access times and passes.
5 · 换一个情境，再试一次
What if tasting is not allowed?
What if tasting is not allowed?
Address the changed condition. Choose a practical next step and explain why it helps.
- My response addresses the changed condition.
- I explain one practical action and its likely effect.
- I make the next step clear.
6 · 明天不看答案，再想一次
What resources do we need?